Direct marketing at the game.

Bally’s new iVIEW™ Messaging application provides real-time customization that lets you trigger graphic displays on the iVIEW Display Manager™ or iVIEW display with dynamic text and animations with configurable eligibility and configurable scheduling. iVIEW Messaging empowers your marketing department to provide exposure of key marketing messages to promote common events such as jackpots, tournaments, promotions, sporting events, and much more… to absolutely every person sitting on a slot machine.