CoolSign® is an integral part of your Bally Systems portfolio. The integration of CoolSign with other Bally Systems products provides a significant competitive advantage for existing Bally Systems customers. Now you can target messages to customers based on specific criteria such as:

• Reporting on payouts linked to Bally SMS™
• Information on hot games linked to Bally Live Floor View™
• Directed marketing based on players club tiers linked to Bally CMS™
• Sending guests comp expiration reminders linked to Bally CMS
• Proof of play and ROI of your marketing initiatives analyzed by Bally Business Intelligence

• Thousands of unique player touch-points through your iVIEW™ network with content driven by CoolSign
• Display Elite Bonusing Suite™ promotions and tournaments
• Direct messages to a table or pit based on ranked player status linked to TableView™
• Display special promotions, non-gaming amenities, or events your property wants to promote

No matter what Bally System you have or are considering, CoolSign can seamlessly access critical data across any facet of your casino operations. CoolSign gives you the gaming industry’s most complete multi-media solution.