Revenue Streams

Bally Technologies, Inc. is a major force in gaming entertainment. It is an industry leader in the manufacture and distribution of casino gaming devices and computer systems, and provides state-of-the-art systems, products and services to casino operators around the globe. The Company derives revenue from the following sources: Gaming Equipment (sale of gaming devices and related equipment, parts and conversion kits); Gaming Operations (operation of linked progressive systems, video lottery and centrally determined systems and the rental of gaming devices and related content); and Gaming Systems, providing a wide variety of industry-leading slot accounting, casino management and promotional solutions to the global gaming industry.

Gaming Equipment:
Bally Technologies produces numerous advanced video and mechanical-reel gaming devices in an assortment of technologically advanced modular cabinets. This modularity allows operators to convert video slots to reel-spinners (and vice versa) with minimum cost and downtime. Branded as the ALPHA Elite™ series, these various cabinet styles include the award-winning ALPHA Elite S9E upright reel-spinning slot and the ALPHA Elite V20, V20/20 and V32 video-cabinet designs. Currently being introduced are Bally’s groundbreaking new ProSeries™ Slant and Upright gaming platforms. Featuring a sleek, sophisticated and modern design, these new platforms offer operators the latest technology for an unrivaled player experience to drive bottom-line ROI.

(For more information on Bally’s diverse portfolio of gaming products please, click here to view the Company’s online 2012 Product Catalog)

Gaming Operations: 
The Company designs and manufactures a variety of local-area and wide-area progressive (WAP) games that provide slot players with the opportunity to win jackpots ranging from hundreds of thousands to millions of dollars. This includes 1,000,000 Degrees™, the first million-dollar WAP product designed for the expanding Class II gaming market, QuarterMillion$™, a $250,000 wide-area progressive, and Millionaire Sevens, a wide-area progressive link that resets at an exciting $1,000,000.

Gaming Systems:
The Company is recognized as the industry leader in gaming systems with more than 414,650 machines connected at 590 casino, bingo, Class II, central determination, and lottery locations worldwide. Bally Systems’ products and applications enable operators to accurately analyze performance while providing a higher level of customer service The Company is currently offering a number of advanced gaming-management, customer-relationship and media-management sys¬tems that are used by most of the world’s largest casinos. Bally’s new core operating platform, System Version 11, is completely scalable to any size gaming operation. Additionally, Bally’s systems customer service and customer-training programs are second-to-none.

(For more information about Bally Systems, please click here.)