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05/10/2006
BALLY TECHNOLOGIES ANNOUNCESDEPLOYMENT OF BALLY POWER BONUSING™TECHNOLOGY AT CHUKCHANSI GOLDRESORT & CASINO IN CALIFORNIA
LAS VEGAS, May 10, 2006 – Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines and casino management systems for the global gaming industry, announced today the sale of 500 iVIEW™ interactive touch-screen displays running Bally Power Rewards™ and Bally Power Sweepstakes™ to complement the already-installed Bally Power Promotions™, three of the signature products from the Bally Power Bonusing™ technology suite, at the Chukchansi Gold Resort & Casino.
Located in Coarsegold, Calif., along the Sierra Foothills, Chukchansi Gold is using Bally technology to provide incentives to its customers for playing at the resort. The lavish 56,000-square foot property features 1,800 of the latest slot machines available and is considered central California’s first high-end casino, resort and hotel property.
“The use of iVIEWs on their slot machines will enhance the players’ ability to download promotional credits using Bally’s Power Promotions. Customers are using this function to convert their player points to credit directly at the slot machine,” said Joan Konsdorf, Vice President of Systems Client Services for Bally. “Through our ongoing partnership with the nation’s leading casinos, we’ve developed an approach to bonusing designed to create a competitive edge.”
“Chukchansi Gold Casino’s conventional cash-back awards required players to wait in line twice — first at the player’s club to receive a voucher and then at the cage or gift shop to redeem a prize. Besides inconvenience, this ultimately took time from the gaming experience,” said Jeff Livingston, General Manager at Chukchansi.
“Using the Bally Power Promotions product, the casino began offering its players cash back directly at the slot machine. To convert slot points to cash at the slot machine, customers simply input their pin number on the keypad and download the number of credits they desire. This significantly enhances the customer experience by eliminating the need to wait in lines. Since deploying this product, the casino has seen significant increases in customer play, redemption of points and improved customer satisfaction,” Livingston added.
“Our selection of Power Rewards and Power Sweepstakes allows us to pick from a range of predefined bonus events, sweepstakes and promotional programs. With our various bonusing capabilities combined with our new iVIEWs, we now have the ability to promote excitement on the floor through vibrant personalized messages using iVIEWs interactive touch-screen video technology.”
Bally Power Rewards and Power Sweepstakes are two of six bonusing features within the Bally Power Bonusing product group, along with Bally Power Promotions, Bally Power Winners™, Bally Power Bank™ and Bally Power Coupon™. Bally also develops secondary bonus games on iVIEW that allow casinos to offer bonus gaming across the floor.
Recognized as the industry systems leader with more than 345,000 machines and 625 casino, bingo, Class II, central determination and lottery locations worldwide — including more than 150 locations currently running Bally eTICKET™ on more than 152,000 slot machines — the Bally Technologies systems product line offers slot machine cash monitoring, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. Additional information on the Company can be found at www.BallyTech.com.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the company’s filings with the Securities and Exchange Commission.
—BALLY TECHNOLOGIES, INC—
Located in Coarsegold, Calif., along the Sierra Foothills, Chukchansi Gold is using Bally technology to provide incentives to its customers for playing at the resort. The lavish 56,000-square foot property features 1,800 of the latest slot machines available and is considered central California’s first high-end casino, resort and hotel property.
“The use of iVIEWs on their slot machines will enhance the players’ ability to download promotional credits using Bally’s Power Promotions. Customers are using this function to convert their player points to credit directly at the slot machine,” said Joan Konsdorf, Vice President of Systems Client Services for Bally. “Through our ongoing partnership with the nation’s leading casinos, we’ve developed an approach to bonusing designed to create a competitive edge.”
“Chukchansi Gold Casino’s conventional cash-back awards required players to wait in line twice — first at the player’s club to receive a voucher and then at the cage or gift shop to redeem a prize. Besides inconvenience, this ultimately took time from the gaming experience,” said Jeff Livingston, General Manager at Chukchansi.
“Using the Bally Power Promotions product, the casino began offering its players cash back directly at the slot machine. To convert slot points to cash at the slot machine, customers simply input their pin number on the keypad and download the number of credits they desire. This significantly enhances the customer experience by eliminating the need to wait in lines. Since deploying this product, the casino has seen significant increases in customer play, redemption of points and improved customer satisfaction,” Livingston added.
“Our selection of Power Rewards and Power Sweepstakes allows us to pick from a range of predefined bonus events, sweepstakes and promotional programs. With our various bonusing capabilities combined with our new iVIEWs, we now have the ability to promote excitement on the floor through vibrant personalized messages using iVIEWs interactive touch-screen video technology.”
Bally Power Rewards and Power Sweepstakes are two of six bonusing features within the Bally Power Bonusing product group, along with Bally Power Promotions, Bally Power Winners™, Bally Power Bank™ and Bally Power Coupon™. Bally also develops secondary bonus games on iVIEW that allow casinos to offer bonus gaming across the floor.
Recognized as the industry systems leader with more than 345,000 machines and 625 casino, bingo, Class II, central determination and lottery locations worldwide — including more than 150 locations currently running Bally eTICKET™ on more than 152,000 slot machines — the Bally Technologies systems product line offers slot machine cash monitoring, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. Additional information on the Company can be found at www.BallyTech.com.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the company’s filings with the Securities and Exchange Commission.
—BALLY TECHNOLOGIES, INC—