He previously served as Vice President of North American Sales from 2004 to 2006 for slot machine supplier WMS Gaming, where he spent a total of 10 years. Pierce also has casino operations experience from being employed by the Claridge Casino Hotel in Atlantic City, N.J.
“Brian is highly regarded throughout the gaming industry and the relationships he has created and his keen focus on customer service will serve him well in this position with Bally,” said Gavin Isaacs, Bally Chief Operating Officer. “Brian is joining our company at a very exciting time, and he and the entire sales team will benefit from a high level of energy and the best product lineup in Bally’s long history.”

“Indeed I am very excited to join Bally at a time when the company is climbing so rapidly,” said Pierce. “I’ve admired Bally and its sales force from afar and couldn’t be happier to lead the North American team and build on the momentum already in place.”

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. Additional Company information, including the Company’s investor presentations, can be found at www.BallyTech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.  Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –