Press Releases

07/31/2007
BALLY TECHNOLOGIES ANNOUNCES CONTRACT TO PROVIDE VIEJAS CASINO WITH SYSTEMS SOLUTION AND 2,500 iVIEW™ DISPLAYS

LAS VEGAS, July 31, 2007 – Bally Technologies, Inc. (NYSE: BYI) announced today it has signed a contract with Viejas Casino & Outlet Center to provide a complete slot accounting and casino management system and 2,500 iVIEW interactive displays for all of Viejas Casino’s slot machines.

Located in Alpine, California and serving the San Diego metropolitan market, Viejas Casino is one of the leading Native American casino properties in the country. Viejas Casino will utilize Bally Slot Management Systems (SMS™), Casino Management Systems (CMS™) and Bally eTICKET™ cashless functionality. The choice of Bally Systems followed a comprehensive competitive review.

Viejas Casino also plans to re-wire its casino floor with advanced Ethernet capabilities that will boost the performance of the Bally slot and casino management systems even further and prepare the property for the networked slot floor of the future.

“Our competitive review was extremely thorough and we are confident we have selected the  solution that will move our operations forward today, while preparing us for the future,” said Lyn Baxter, Interim CEO of Viejas Casino. “The Bally iVIEW in particular will allow us to communicate in a more effective manner with our players and gives us the option of introducing advanced bonusing technologies in the future.”

“This particular customer selection of our systems has special meaning for Bally,” said Derik Mooberry, Vice President of Systems Sales, Western Region. “We are proud of this decision as this was a true head-to-head comparison between our products and those of our competitors, which included in-depth reviews of our latest product releases.”
 Recognized as the industry systems leader with more than 366,500 machines and 690 casino, bingo, Class II, central determination and lottery locations worldwide — including more than 190 locations currently running Bally eTICKET™ on more than 228,000 slot machines — the Bally Technologies systems product line offers slot machine cash monitoring, table management, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. Additional Company information, including the Company’s investor presentations, can be found at www.BallyTech.com.

About Viejas Casino
Located directly off I-8 on Willows Road, just 35 miles east of San Diego, Viejas Casino has been voted San Diego’s best casino seven years in a row and offers 2500 slots, over 80 table games, bingo, off-track wagering and six restaurants, including the hip, new V Lounge.  For more information on Viejas Casino visit www.viejas.com or call 1-800-847-6537.

Viejas Casino Media Contact
Robert Scheid
Public Relations Director
Viejas Band of Kumeyaay Indians
ofc (619) 659-2316
cell (619) 922-9736
rscheid@viejas-nsn.gov

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.  Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –