LAS VEGAS, Jan. 30, 2008 – Bally Technologies, Inc. (NYSE: BYI) announced today that it has signed a comprehensive contract with Spotlight 29 Casino in Coachella, Calif. near Palm Springs to provide Bally® Casino Management Systems (CMS™) technology, bonusing solutions, and 2,000 interactive iVIEW slot machine displays.
The iVIEW displays in all of the casino’s 2,000 slot machines will allow Spotlight 29 Casino to offer its players Bally Power Rewards™, a player-centric feature that enables players who stay at the casino to get credits for play. Bally’s CMS player-tracking technology works in conjunction with the Spotlight 29 Casino website, allowing patrons to access their players club account online to view player points, respond to casino offers, play slot and pit games for fun, make hotel reservations, and much more.
“Selecting Bally’s system technologies will drastically expand and enhance the communications we have with our players, which, in turn, will help us to better service our patrons’ needs,” said Ray DelFiandra, General Manager of Spotlight 29 Casino. “Bally’s casino management tools are a great way to introduce our players to the concept of bonusing. With iVIEW and the direct link provided by our new CMS internet integration, we can now increase exposure of upcoming casino marketing promotions and custom messaging on every machine and as well as online. iVIEW gives us the ability to better communicate bonusing to our patrons in a very big way.”
“This is just another example of how our customers are finding new ways to utilize the robust features within Bally’s Casino Management Systems,” said Tom Doyle, Vice President of Product Management for Bally Systems. “We are thrilled that our technology will help Spotlight 29 Casino enhance their player marketing program by generating more avenues to reach the player.”
Recognized as the industry systems leader with more than 368,000 machines at casino, bingo, Class II, central determination and lottery locations worldwide — including more than 204 locations currently running Bally eTICKET™ on more than 236,000 slot machines — the Bally Technologies systems product line offers slot machine cash monitoring, table management, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –