The record turnout for Bally’s Systems User Conference reflects the Company’s industry leadership position as a worldwide provider of casino management systems for over 32 years. With 19 of America’s top 27 largest casinos using Bally Systems, including every casino in Atlantic City and Connecticut, Bally’s 2008 User Conference will highlight its commitment to supporting and evolving its systems for casino floors of today – and tomorrow.

Bally will showcase its technology for The Networked Floor of the Future that is currently available, including data visualization, business intelligence, enhanced bonusing, server-ready gaming machines, multi game, secondary-chance iVIEW™ games, and tournament management.

The Company will also give customers a preview of technology soon to be available, including Bally Download and Configuration Manager, iVIEW Content Manager, and iVIEW Display Manager. This suite of products is the foundation that will change the experience for players in the future.

“The overwhelming response to this year’s Systems User Conference reflects our customers’ commitment to Bally Technologies and their confidence in our company to take their casino floor to the next level,” said Ramesh Srinivasan, Executive Vice President, Bally Systems. “The conference will give us a chance to reiterate our long-standing commitment to our customers and core systems while showcasing our products and solutions for The Networked Floor of the Future, most of which are already available today.”

Srinivasan added, “Along with such a phenomenal response from customers, we have more than 25 business partners participating in this year’s conference as sponsors, including our gold sponsors IBM, Marathon Technologies, and Stratus Technologies. We appreciate all of our sponsors’ support of our conference and our business initiatives.”
The two-and-a-half-day conference will feature dynamic, informative sessions focusing on technology updates, key performance indicators, valuable insight from industry experts, and opportunities to network with peers and key decision-makers in the casino industry.

Bally’s Systems User Conference 5 will provide attendees the opportunity to hear from fellow systems users, implementation experts and developers — dozens of speakers in all — on myriad topics. From tips and tricks to in-depth strategy sessions, every presentation is planned to help customers get maximum value from their investment with Bally Systems.

“Bally Systems continues to build momentum in the areas of systems execution, customer satisfaction, product enhancements and product innovation,” Srinivasan said. “Our users are an invaluable link in this chain, providing feedback which directly shapes the future of Bally Systems.”

The conference is an opportunity to hear from prominent industry experts such as: Carol Pride, Chief Information Officer, Pinnacle Entertainment; Lyle Bell, Senior Vice President- Information Technology, Seminole Gaming; Buddy Frank, Vice President of Slot Operations for Pechanga Resort & Casino; Rob Jacks, Chief Information Officer, Chickasaw Nation; Peter Broughton, Management Information Systems Director, Eldorado Hotel Casino Reno; Vio Nicola, Chief Information Officer, Barona Valley Ranch; Virgil DeBrosse, Director of Business Applications, Chickasaw Nation; Ismael Vega, Corporate Controller, Ambassador Plaza; Les Leonard, Director of Information Technology, Boyd Gaming; Dan Garrow, Senior Vice President and Chief Information Officer, Mohegan Sun; Joanne Kraly, Vice President of Slot Operations, Fantasy Springs Resort Hotel & Casino; and George Tjilos, Senior Information Technology Director, Greektown Casino.

Bally Systems User Conference 5 will also feature special guest speakers Rick Reilly, an award-winning former writer and columnist for Sports Illustrated and now a member of the ESPN television team and co-author of the screenplay “Leatherheads;” and Cheryl Currid, one of America’s most respected technology analysts and regular contributor to television, print, and radio media.

Attendees will get a first-hand look and demonstration of Bally Systems’ new state-of-the-art Business Intelligence solution connecting player data with individual game data for the most comprehensive data analysis and data visualization.

Other systems solutions highlighted at Bally’s 2008 User Conference include Bally One System™, which gives operators in Class II markets the ability to offer one system that can accommodate games from multiple manufacturers; and Bally Multi-Connect, which allows casinos to consolidate multiple vendors’ slot reporting systems and drive player loyalty through a single player’s card and one ticket-in/ticket-out system. The conference will also include information on the latest features of Bally’s SDS®, ACSC™, CMP™, MCC™ and CMS/400™ products.

The conference will also include a session on Bally’s TableView™ real-time table rating and player tracking solution, a standalone application that allows gaming operators to replace their existing manual rating process with an automated system to enter real-time player ratings, request chip fills and credits, input table closers, issue player comps and markers, and change the table shift. TableView seamlessly and completely integrates with all of Bally’s Casino Management Systems.

More than 25 sponsors are participating in this year’s User Conference including IBM, Marathon Technologies, Stratus Technologies, Agilysys, Certicom, FutureLogic, Micros, Microsoft, Mimeo.com, New Wave Automation, NRT, Oracle, Original Software, ParTech, Inc., Planar Systems, Teradata Corporation, William Ryan Group, Biometrica, Cash Systems Inc., Casino Data Imaging, Dell, Mintronix, Proxense, Native American Business Solutions and Vision Solutions. 
 
Recognized as the industry systems leader with more than 368,000 machines at casino, bingo, Class II, central determination and lottery locations worldwide — including more than 215 locations currently running Bally eTICKET™ on more than 251,000 slot machines — the Bally Technologies systems product line offers slot machine cash monitoring, table management, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service.

About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.  Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –