Bally Technologies to provide promotions and table technology, iVIEW(tm) player communication network
LAS VEGAS, April 9, 2008 – Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino management systems and networked solutions for the global gaming industry, today announced that Grosvenor Casinos, one of Europe’s leading gaming operators, has selected a full suite of Bally systems solutions for the Networked Floor of the Future at its Grosvenor Casino in Birmingham, England.
Grosvenor Casinos will install Bally’s iVIEW player communication interface network for all of the casino’s gaming machines and create a unique gaming experience across a high-speed floor network through Bally’s system games and bonusing technologies.
Bally will install a complete slot management solution that includes a ticket-in/ticket-out system; slot accounting and reporting system; player-tracking system; and comprehensive bonusing system. The casino will use Bally’s iVIEW interactive displays for player marketing and promotions, and further enhance its promotions program through Bally Power Coupon™, which enables casino patrons to insert promotional coupons directly into the bill validator, ensuring that the credits are used for play rather than being cashed out.
Grosvenor Casinos also chose Bally’s new TableView™ real-time table rating and player tracking solution to replace their existing manual rating process with the ease, speed, and simplicity of electronic automation. TableView will allow the casino to track, rate, and reward their table-game players the same way they do slot players.
“We’re excited to install these products as part of our customer rewards program for players,” said Ian Burke, Chief Executive Officer of the Rank Group Plc. “The world-leading Bally system should enable us to offer the most cutting-edge promotions which will provide additional benefits to our most loyal customers and will help us to gain a greater understanding of customer preferences and playing patterns.”
Ramesh Srinivasan, Executive Vice President, Bally Systems, said, “We are honored by Grosvenor Casinos’ confidence in Bally systems and look forward to developing this relationship further as we implement technology that will help drive player loyalty and generate additional revenue for the casino. This partnership reflects Bally’s continued growth in the international market and the power and flexibility of our systems technology to provide the most advanced solutions for today’s and tomorrow’s networked floor.”
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit www.ballytech.com.
About Grosvenor Casinos
Grosvenor Casinos is the UK’s number-one casino business. The business is headquartered in Maidenhead, England and operates casinos under the Grosvenor Casinos and G Casinos brands in England and Wales, and also operates two casinos in Belgium. Grosvenor Casinos is distributed online by Blue Square.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –