Company’s product showcase focuses on technology that protects already-invested capital; drives play; and delivers operating efficiencies

LAS VEGAS, April 7, 2009 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, and casino-management systems for the global gaming industry, announced today that it will present an innovative assortment of gaming and systems products at this year’s Indian Gaming ’09 conference April 13-16 in Phoenix, Ariz., including the much-anticipated debut of 77777 Jackpot™ and Fireball™ on the all-new Digital Tower Series platform, and Bally Systems Version 11.0.

Bally’s value proposition is more relevant today than ever before, and this will be evident at the show, according to Gavin Isaacs, Bally Technologies’ Chief Operating Officer.

“The portfolio of video and stepper slots we are showcasing at NIGA is designed to drive revenue and increase customer loyalty by providing players with exciting, unique, and compelling gaming excitement,” Isaacs said. “Many of the innovative products previously shown are now available for sale. There is no better time than now to refresh your floor and drive increased ROI. Additionally, our modular cabinets will help protect capital investments by providing a relatively simple and inexpensive way to convert games on the floor.”

More than 40 new game titles will be on display at Bally’s 2,000 sq. ft. booth #1300. These include Goldbeard’s Treasure™, a new series of three “bankable” pirate-themed games; Power Strike™, offering a new dimension of high-end, merchandise-driven gaming action; two new additions to the highly popular Quick Hit™ library of games; four new game titles presented on the Transparent Reels™ 3D stepper platform; GameMaker™ HD, featuring the latest suite of multiple game titles; GameMaker Scheduler™ and GameMaker Download™, demonstrating GameMaker’s expanding networked versatility; the new Playboy Platinum™ on the striking V32 cabinet; and 1,000,000 Degrees™, the first million-dollar, wide-area progressive link for Class II gaming jurisdictions (also available for the Class III market).
           
Bally will also spotlight its new spinning-wheel game, Cash Wheel™, as well as Instant Fortune™, a new variation on Bally’s successful QuarterMillion$™ $250,000 wide-area progressive with three unique “Mega-Reels” for enhanced gaming excitement. Other game highlights include the new Cash Burst™ Instant Spin™ video slots and the gigantic Jumbo cabinets, which are designed up to 12 feet tall to dominate the slot floor. On the other end of the spectrum, Bally will demonstrate its space-saving collection of FineLine™ cabinets, designed to create improved traffic flow for casinos with space issues.
           
Bally Systems will showcase an array of systems technology designed to deliver cost efficiencies and new ways to generate revenue. One of the key Bally Systems products on display is the new Version 11.0 of Bally’s flagship SDS slot management and accounting system, designed for small, medium, and large gaming operations. Version 11.0 SDS supports the Microsoft Windows® software platform, Microsoft SQL Server, and an entirely new, streamlined, and easy-to-use Windows-based graphical user interface (GUI).

“Never before have we had a world-class solution to offer casinos that prefer a Windows-based software platform, which is something that we find many Native American gaming operators are seeking,” said Ramesh Srinivasan, Executive Vice President of Bally Systems. “Customers will benefit from using a familiar, easy-to-use, and widely supported platform that can seamlessly integrate with their existing Windows-based systems and maintain flexibility to grow with their changing business needs.”

Also on display will be Bally’s ACSC system Version 11.0, with a completely re-designed, user friendly new GUI.

Other Bally Systems products on display at the show will include the award-winning TableView™ table-games player-tracking and table-rating system; Bally Business Intelligence data visualization, reporting, and analytics capabilities; iVIEW™ Display Manager; Bally CoolSign™ Multi-Media Solution; and the award-winning Download Configuration Manager.

“Now more than ever, Bally understands that innovations in the world of enterprise software must be built on customer needs and on a solid foundation of dependable, scalable, and efficient technology backed up by strong professional, technical, and customer-support services,” Srinivasan said. “At this year’s NIGA event, we will demonstrate to gaming operators how to save costs, streamline operations, extend the life and value of past investments, analyze players and machines better, and further enhance operational profitability, especially during these tough economic times.”

About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.  Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

©2005 Playboy. PLAYBOY and RABBIT HEAD DESIGN are marks of Playboy and used under license by Bally Gaming, Inc.