Game captures all of the excitement and tradition of nation’s premier thoroughbred racing event

LAS VEGAS, March 30, 2010 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, networked systems, and server-based solutions for the global gaming industry, announced today that its new Breeders’ Cup video slot is debuting at casinos and racinos throughout the country.

Based on Bally’s award-winning ALPHA Elite™ V32 vertical widescreen video platform, Breeders’ Cup captures all of the excitement, sophistication, and tradition of this prestigious and highly anticipated annual thoroughbred racing event. From the familiar post call of the trumpet, to the enthusiasm of the track announcer, to the thrilling finish, Bally’s new Breeders’ Cup video slot captivates and delights players with its exciting animations and authentic sound effects. Strains of the famous William Tell Overture and the galloping sound of horses’ hooves lend even more excitement to this remarkable gaming device.

In the Horse Race Bonus Round, players vie for up to five lucrative progressive jackpots. Five horses representing these progressive levels compete in a pulse-quickening race to see who finishes first. At the conclusion of the race, the screen displays the front page of a newspaper with a banner headline proclaiming the winner.

Beautifully executed on Bally’s stunning V32 video cabinet, the Breeders’ Cup game commands attention on the casino floor with its tall and colorful presence. It is available to casino and racino operators as a five-reel, 40-line game with a 200-credit max bet. The game’s top progressive jackpot is 1,000 credits X the total max bet X denomination.
“We're very pleased that Bally Technologies, one of the top gaming companies in the world, will be promoting the Breeders' Cup World Championships through the distribution of this game into casinos around the globe,” said Matthew Lutz, Breeders’ Cup Chief Operating Officer.  “The Breeders' Cup game is a perfect fit for racinos seeking to add a horse-racing element to their slot machine offerings and for international locations where the Breeders' Cup brand is well-known." 
The Breeders’ Cup World Championship originated in 1982 and immediately enjoyed widespread support from the racing industry. Since the inaugural running 26 years ago, the Breeders’ Cup has become a magnet for the most outstanding thoroughbreds in all of horseracing. This multimillion-dollar event is a fitting championship end to the horseracing season. The 27th running of the Breeders’ Cup will occur Nov. 5-6 at historic Churchill Downs in Louisville, Ky., and will be televised live on ABC/ESPN and to more than 130 countries.

About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

About Breeders’ Cup
The Breeders’ Cup administers the Breeders’ Cup World Championships; thoroughbred racing’s year-end Championships consisting of 14 races and $25.5 million in purses, which makes it the richest event in sports. At last year’s Breeders’ Cup, more than $100 million in winning wagers were returned to fans at betting locations around the globe.  The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series and the Breeders’ Cup Stakes Program. Breeders’ Cup has offices in Lexington, Ky. and in New York City. Breeders’ Cup press releases appear on the Breeders’ Cup website. You may follow the Breeders’ Cup on Twitter at http://twitter.com/BreedersCup and on You Tube at http://www.youtube.com/BCWorldChampionships#p/u/0/r4yfU1XdmU4.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.  Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –