Bally to unveil interactive new applications for iVIEW Display Manager™ (DM) game screen player interface at Indian Gaming Industry’s Premier Event

LAS VEGAS, April 6, 2010 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management systems, and server-based technology for the global gaming industry, will present a remarkable array of diverse, unique, and cutting-edge gaming, systems, and server-based products at the NIGA Indian Gaming 2010 trade show in San Diego, Calif. April 6 – 9.

“We are presenting our most technologically advanced and varied lineup of gaming products ever at this year’s NIGA show,” said Gavin Isaacs, Bally’s Chief Operating Officer. “We’re excited to demonstrate to our valued gaming partners throughout Indian country how our distinctive portfolio of games and systems can maximize profitability and ROI by offering compelling products players will love.”

Bally will feature approximately 50 unique video and reel-spinning slot products in its 2,000 sq. ft. booth # 1517 at the San Diego Convention Center.

Who Spins? U-Spin!
Two of the stars of the show will definitely be Bally’s breakthrough Cash Spin and Vegas Hits™ video slots, which are creating a huge buzz throughout the gaming industry with their astonishing U-Spin™ gesture control.

“These games are positively amazing,” Isaacs said. “Imagine walking up to one of these dazzling machines and being able to spin a virtual wheel backwards, forwards, slow, or fast − just like an actual physical wheel. When we introduced these cutting-edge new devices at last year’s Global Gaming Expo, attendees lined up to try them out for themselves. They quickly became the hits of the show, winning ‘Best Slot Product,’ and I expect that same reaction at NIGA.”
 
New Pro Series™ Cabinets Turn Heads, and Save Energy Too!
Saving energy means saving money, and Bally’s sleek new Pro Series upright and slant-top cabinets deliver with certified RoHS-compliant construction. The Pro Series Slant provides video slot and video poker players with a new level of comfort and engagement. The video display and armrests are slanted at the ideal angles for optimal player comfort, thereby reducing fatigue and enhancing player enjoyment.

A 26-inch display eliminates traditional top glass, and is perfect for progressive and other top-box features. Bally’s Slant features dimensions designed to improve sight lines on the casino floor. With its twin 22-inch, high-def displays, the modern Pro Series V22/22 Upright shares many of the same features as the Slant, including an audiophile-quality custom sound system, modular design, backwards compatibility, and support for both OLED and traditional button decks. Both the Slant and the Upright are ready for new network and server-based gaming applications.

“These new Pro Series cabinets are gems,” Isaacs said. “From the start, we wanted to create a new cabinet design that appealed to the eye, was easy to service, would be our most energy-efficient platform ever, and would increase player time-on-device with a host of innovative and ergonomic features. The Pro Series accomplishes all of these goals and more.”

Players Pledge Allegiance to SpinNation™
There’s a new movement that’s gaining ground at casinos from coast to coast. It’s quickly becoming a revolution as players are joining Bally’s SpinNation in droves.  They’re declaring their independence from the humdrum by switching loyalties to Bally’s new series of spinning-wheel video and mechanical-reel slots. These distinctive games feature a mystery or symbol-triggered spinning-wheel bonus top box which adds an extra level of anticipation. Some of the games on display at this year’s NIGA show include Hot Shot Cash Wheel™ and Monte Carlo Royale™ (featuring several different titles). Leading the SpinNation movement are Bally’s award-winning Cash Spin and Vegas Hits games with U-Spin, which are slated to make their debut at casinos starting this month.         

V32 Video Cabinet Towers Above the Competition       
Bally’s incomparable ALPHA Elite V32 platform continues to outpace, outperform, and outshine the competition with its dramatic and eye-popping 32-inch vertical, high-definition video display.  Bally Technologies will present a powerhouse assortment of visually dominating and crowd-pleasing titles designed to take full advantage of this nearly six-foot tall gaming platform’s stunning “Wow!” factor.

With a call to the post and a thunder of hooves, they’re off and running on Bally’s thrilling new Breeders’ Cup Turf Edition™ V32 video slot. Realistic audio and exciting animations capture all of the pulse-pounding excitement of a day at the races as players cheer on their favorite thoroughbred to victory.

Hip, happening, and oh-so-cool, Bally’s two new Crazy Cash™ V32 games – Tiki Bar™ and Lava Lounge™ – entice players with their neon-hued graphics, “hipster” characters, and a chance to win a bundle of swingin’ cash.

“Saaalute!” From Minnie Pearl’s folksy greeting to the “pickin’ and a grinnin’” of Buck Owens and Roy Clark, Hee Haw Scatter™ captures all of the corny, down-home, hayseed hilarity that made Hee Haw a TV favorite for years. Y’all come play it now, hear?

Parade of Video and Stepper Games Delight, Amaze, and Attract Players
Bally’s cavalcade of exciting new gaming products continues with a variety of video and mechanical-reel slots that will appeal to a wide audience of players.

It would be a crime if players missed the opportunity to play these two lively and larcenous new titles on Bally’s space-saving Fineline™ cabinet: Choo Choo Conti™ (Gangster Series™) and Diamond Heist™ (Femme Felone Series™). Both these games offer players plenty of ways to crack open a safe and win a lot of loot. Just remember to keep the motor running for a quick getaway.

A million bucks! Any way you look at it, that’s a life-changing jackpot. Bally Technologies is the first and only gaming manufacturer to develop and market a million-dollar wide-area progressive gaming product for the Class II market. It’s called 1,000,000 Degrees™ and it’s turning up the heat at Class II casinos around the country with its scorching progressive game play on the ALPHA Elite™ S9E platform.

Performing two to three times house average at casinos across the United States, Fireball™ on Bally’s dominating Digital Tower Series™ cabinet offers players the same game-in-game excitement made famous by Bally’s popular Hot Shot family of games. But what sets Fireball apart is its awesome and jaw-dropping 32-inch, high-def video display that takes the game-in-game progressive bonus to spectacular new heights with incredible animations and dramatic sound effects.

Bally Systems Offers a Comprehensive Suite of Award-Winning Products
Bally extends its dominance of the global systems market with a powerful combination of world-class systems and server-based technologies designed to give gaming operators the unmatched flexibility and command and control to take profits to the next level. In the spotlight is the Version 11 SDS® slot-management system, available on a UNIX and Microsoft® Windows® platform, delivering flexibility, easy maintainability, as well as horizontal and vertical scalability for any size of casino operation. Thanks to its robust architecture, Bally’s SDS system can be fully integrated with many of the gaming industry`s most popular casino-management systems.

Bally augments these core systems with a vast portfolio of award-winning technology solutions that will also be demonstrated at NIGA. These include the iVIEW Display Manager (DM) customer/employee on-game interface; TableView™ automated table-management and player-rating technology; the innovative Bally Business Intelligence™ product suite for unprecedented reporting and analytics, visualization, and campaign management; Bally Command Center™, a server-based solution enabling operators to view, examine, and manage floor configurations from a centralized location; the Elite Bonusing Suite™ with Bally Power Winners™ featuring an astounding array of bonusing options; and CoolSign™, a comprehensive media-management system that controls all digital signage throughout an entire casino enterprise.

“Bally innovations in enterprise software are built on real-world needs,” said Ramesh Srinivasan, Bally’s Executive Vice President, Systems. “Our customers are upgrading to newer versions of our products at a quicker pace now than ever before. At this year’s NIGA gaming conference, attendees will discover new solutions that are both backward and forward compatible. As we continue to provide our customers with that critical extra edge in operational efficiency, data collection and analysis, player identification and rewards, and marketing at the point of play, the technology and functional advantages they gain from the use of our products will continue to grow,” Srinivasan added.

About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.  Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –