LAS VEGAS, July 27, 2010— Bally Technologies, Inc. (NYSE: BYI), a leader in games, systems, and server-based technology solutions for the global gaming industry, announced today that it has named Robert J. Parente Vice President of Corporate Accounts. 

Parente joined Bally Technologies in July 2009 as Vice President of Systems Sales, where he was responsible for sales and account management of selected corporate and governmental systems clients. In his new role, Parente will continue these responsibilities, and take on additional duties overseeing game sales in Nevada and many of the Company’s domestic corporate accounts in North America.

“Bob has done an outstanding job of leading our systems corporate accounts,” said Derik Mooberry, Vice President of North America Game Sales. “By taking on these additional sales and account-management responsibilities for our corporate and Nevada games customer partners, Bob will help us achieve even greater synergies of customer service and support.”

Prior to joining Bally Technologies, Parente worked for International Game Technology (IGT) following its acquisition of the assets of Progressive Gaming International Corp., where Parente served 13 years as Executive Vice President of Sales/Marketing and Business Development. Previously, Parente held executive management positions in sales and marketing for a number of technology companies. He has more than 30 years of experience in the technology and gaming industries.

About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems Company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.BallyTech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.  Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES