LAS VEGAS, November 10, 2010 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, networked systems, and server-based solutions for the global gaming industry, is sending top executives to the Global Gaming Expo (G2E) Nov. 16-18 at the Las Vegas Convention Center to speak about gaming technology innovations and a number of other subjects.

As part of G2E’s 2010 conference program, the Company’s Chief Financial Officer Neil Davidson will participate in the CFO Supplier Roundtable at 2 p.m. on Tuesday, Nov. 16.
Bally’s Executive Vice President of Systems Ramesh Srinivasan will participate in a panel discussion at 11:45 a.m. Tuesday, Nov. 16 on “GSA: The New Reality of Networked Gaming Applications,” focusing on the benefits of networked gaming, the roadblocks that lie ahead, and how casino operators and suppliers should prepare for the migration towards networked gaming. Srinivasan will also participate in a panel at 3:15 p.m. on Wednesday, Nov. 17 called “Host in a Box: Interface to the World,” on in-game player-user-interfaces such as Bally’s groundbreaking iVIEW Display Manager™ (DM).

WHAT: Bally Technologies G2E 2010 Speakers.

Tuesday, November 16

Vice President of Systems Product Management Tom Doyle: Cost Benefit Analysis: Using Technology to Boost Bottom Line − 9:15-10:15 a.m., Room N110

Vice President of Regulatory Compliance Marc Comella: Vendor Ventures: Compliance Issues for Manufacturers and Distributors − 9:15-10:15 a.m., Room N111

Executive Vice President- Bally Systems Ramesh Srinivasan: GSA: The New Reality of Networked Gaming Applications – 11:45-1:15 p.m. Room N110

Vice President of Regulatory Compliance Marc Comella: Casino Operators, Regulators, and Suppliers: Working Together for Progress – 11:45-12:45 p.m., Room N111

Chief Financial Officer Neil Davidson: State of the Industry: CFO Supplier Roundtable – 2-3 p.m., Room N109

Senior Vice President, Strategy & Business Development Bruce Rowe: Networking Gaming, Part 2: Full Implementation – 3:15-4:15 p.m., Room N110

Senior Vice President of Human Resources Gary Kapral: Retaining the Best: Morale and Motivating Your Different Workers– 3:15-4:15 p.m., Room N117

Wednesday, November 17

Executive Vice President- Bally Systems Ramesh Srinivasan: Host in a Box: Interface to the World – 3:15-4:15 p.m., Room N110

Vice President- Bally Systems Arun Rajaraman: Brave New World: Table Technology Advancements – 3:15-4:15 p.m., Room N120

Thursday, November 18

Vice President, Strategy & Business Development Alex Dungan: Beyond the Racetracks: VLTs in the Community– 9:15-10:15 a.m., Room N111

WHERE: Global Gaming Expo (G2E) 2010
                  Las Vegas Convention Center
                  3150 Paradise Road
                   Las Vegas, Nevada 89109

MORE: Bally Technologies G2E Microsite
              Bally Technologies G2E Virtual Press Office
              Global Gaming Expo Website

CONTACT: Laura Olson-Reyes
                     Director of Corporate Communications
                      (702) 584-7742 Direct
                      Lolson-reyes@ballytech.com

About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.  Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

–     BALLY TECHNOLOGIES, INC.