Press Releases

01/18/2011
ONEIDA INDIAN NATION’S TURNING STONE RESORT CASINO CHOOSES BALLY TECHNOLOGIES SYSTEM

LAS VEGAS, January  18, 2011 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, and networked and server-based systems for the global gaming industry, today announced a contract with the Oneida Indian Nation’s Turning Stone Resort Casino in Verona, New York to provide its ACSC™ CMS® to manage a number of key casino functions.

Bally’s system, which replaces another company’s system, will seamlessly integrate with a proprietary slot system developed by the Oneida Indian Nation to manage player tracking and analysis; table-game management; cage and credit accounting; player’s club enrollment and redemptions; hotel/resort integration; and a variety of marketing promotions. Implementation is slated for spring 2011.

“After a thorough evaluation process, we found Bally’s CMS product most closely matched all of our specific needs,” said Dan Garrow, Chief Information Officer of Oneida Nation Enterprises  “In addition, Bally’s demonstrated expertise in converting from our current product to CMS is well documented and referenced.  We look forward to working with their professional and responsive support organization on this important effort.”

“It is very rewarding and exciting for us that Turning Stone selected Bally as a technology partner to help them take their player marketing and bonusing programs to the next level with our casino-management and patron-loyalty  solutions,” said Ramesh Srinivasan, Executive Vice President – Bally Systems. “Turning Stone is widely recognized for its cashless gaming technology innovation, and we are gratified that our popular ACSC CMS solution has been selected to complement this very successful gaming operation.”

About Turning Stone Resort Casino
Located in the heart of Upstate New York, the Oneida Indian Nation’s Turning Stone Resort and Casino offers world-class gaming, three entertainment venues, more than 20 dining options, five golf courses, two spas, four hotels and an RV park . Since opening in 1993, Turning Stone has evolved into a destination resort and one of the top five tourist attractions in New York State, hosting more than four million guests a year. For more information, please visit http://www.turningstone.com.

About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.  Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –