Press Releases
04/04/2006
BALLY TECHNOLOGIES ANNOUNCESGREEKTOWN CASINO IN DETROITORDERS 800 iVIEW™ INTERACTIVE DISPLAYS
LAS VEGAS, April 4, 2006 – Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines and casino management systems for the global gaming industry, announced today Greektown Casino in Detroit has entered into a contract to purchase 800 iVIEW interactive touch-screen displays.
With plans to go live this spring, Greektown Casino expects to create a unique and more personal player experience by installing iVIEWs in approximately 30 percent of their slot machines.
“We wanted to enhance the launch and deployment of the Bally Power Bonusing™ technology at our slot machines,” said Scott Rutledge, Director of Marketing and Advertising at Greektown. “It was a good fit for us because it extends and complements our existing investments in Bally casino management and slot accounting systems. We are also well-positioned to implement Bally’s exciting new system-based gaming products when they are introduced.”
The luxurious Greektown Casino is in the heart of Detroit’s vibrant Greektown District. With more than 2,400 slot machines, the casino is the first tribal-owned casino in the United States to open on non-tribal lands. Voted Michigan’s Best Casino by the Detroit News and Detroit’s Best Casino in 2001, 2002, 2003, and 2004 by the Detroit Free Press, the 75,000-square foot Mediterranean-themed gaming property is now positioned for growth to benefit both its customers and its overall operational efficiency. The property is currently using Bally Power Promotions™ and Bally Power Coupon™ and plans to present a variety of promotions on the iVIEW displays.
“The iVIEW can even present customized greetings and other unique messages designed for specific players,” said Ramesh Srinivasan, Executive Vice President of Systems at Bally Technologies. “The technology of iVIEW can drastically enhance the player experience. Communicating effectively with casino patrons has always been a challenge and there is no better time to connect with a player than when they are sitting in your casino in front of a machine.”
Bally Power Promotions and Bally Power Coupon are two of six bonusing features within the Bally Power Bonusing product group, along with Bally Power Promotions™, Bally Power Rewards™, Bally Power Winners™ and Bally Power Sweepstakes™.
Recognized as the industry systems leader with more than 345,000 machines and 625 casino, bingo, Class II, central determination and lottery locations worldwide — including more than 150 locations currently running Bally eTICKET™ on more than 152,000 slot machines — the Bally systems product line offers slot machine cash monitoring, table management, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. Additional information on the Company can be found at www.BallyTech.com.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the company’s filings with the Securities and Exchange Commission.
—BALLY TECHNOLOGIES, INC.—
With plans to go live this spring, Greektown Casino expects to create a unique and more personal player experience by installing iVIEWs in approximately 30 percent of their slot machines.
“We wanted to enhance the launch and deployment of the Bally Power Bonusing™ technology at our slot machines,” said Scott Rutledge, Director of Marketing and Advertising at Greektown. “It was a good fit for us because it extends and complements our existing investments in Bally casino management and slot accounting systems. We are also well-positioned to implement Bally’s exciting new system-based gaming products when they are introduced.”
The luxurious Greektown Casino is in the heart of Detroit’s vibrant Greektown District. With more than 2,400 slot machines, the casino is the first tribal-owned casino in the United States to open on non-tribal lands. Voted Michigan’s Best Casino by the Detroit News and Detroit’s Best Casino in 2001, 2002, 2003, and 2004 by the Detroit Free Press, the 75,000-square foot Mediterranean-themed gaming property is now positioned for growth to benefit both its customers and its overall operational efficiency. The property is currently using Bally Power Promotions™ and Bally Power Coupon™ and plans to present a variety of promotions on the iVIEW displays.
“The iVIEW can even present customized greetings and other unique messages designed for specific players,” said Ramesh Srinivasan, Executive Vice President of Systems at Bally Technologies. “The technology of iVIEW can drastically enhance the player experience. Communicating effectively with casino patrons has always been a challenge and there is no better time to connect with a player than when they are sitting in your casino in front of a machine.”
Bally Power Promotions and Bally Power Coupon are two of six bonusing features within the Bally Power Bonusing product group, along with Bally Power Promotions™, Bally Power Rewards™, Bally Power Winners™ and Bally Power Sweepstakes™.
Recognized as the industry systems leader with more than 345,000 machines and 625 casino, bingo, Class II, central determination and lottery locations worldwide — including more than 150 locations currently running Bally eTICKET™ on more than 152,000 slot machines — the Bally systems product line offers slot machine cash monitoring, table management, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. Additional information on the Company can be found at www.BallyTech.com.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the company’s filings with the Securities and Exchange Commission.
—BALLY TECHNOLOGIES, INC.—