DEAL DEBUTS BALLY ALPHA ELITE™ BAR TOP GAME THROUGHOUT NEVADA
LAS VEGAS, March 12, 2008 – Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino management systems and networked solutions for the global gaming industry, today announced that it has signed a contract with United Coin Machine Co. (“United Coin”), a gaming machine route operator, under which Bally will deploy its new ALPHA Elite Bar Top unit, the slot maker’s first bar-top styled gaming machines, throughout Nevada.
The agreement calls for United Coin to install Bally’s ALPHA Elite Bar Top games in the state’s taverns and bars where United Coin manages gaming machines. United Coin expects to install the first 100 bar-top units beginning this month.
One of the highlights of Bally’s sleek new ALPHA Elite Bar Top is that it features a 20-inch widescreen LCD display, yet is engineered to fit easily into industry-standard bar-top configurations, making it easy for gaming operators to replace older games with Bally’s new units.
“This is an important contract for Bally Technologies because it provides significant exposure in Nevada to our new bar-top product,” said Gavin Isaacs, Bally’s Executive Vice President and Chief Operating Officer. “We are excited to offer United Coin’s players the first chance for Nevada bar patrons to play Bally’s new bar-top units, which are significantly more advanced than anything currently available in the industry.”
Bally’s revolutionary new machine takes bar-top gaming excitement to an entirely new level. The game features a 20-inch, high-definition widescreen LCD display and a player-friendly touch-screen interface. The main game controls are situated on the button deck, making it simple for players to select a new denomination or game without having to return to the main menu screen.
Steve Arntzen, Chief Operating Officer for United Coin, said the game’s technical innovations, player comfort and compatibility influenced the decision to partner with Bally Technologies.
“We’re thrilled that Bally has come out with a bar-top unit and look forward to installing these units, which offer a number of features that are important to players and gaming operators alike, including a 20-inch, touch-enabled, high-resolution widescreen monitor, enhanced sound package, and low-tilt monitor to reduce glare,” Arntzen said. “We also like the fact that Bally’s game integrates the bill validator above the monitor, protecting the critical parts from spills and ensuring that there is no detraction from the unit’s clean, modern design.”
Bally’s bar-top game will be integrated with United Coin’s Gamblers Bonus proprietary player tracking and bonusing system, which allows the route operator to track play and reward players with cash back and points for play at over 425 locations throughout Nevada.
In addition to working with the route operator’s tracking system, the ALPHA Elite Bar Top supports Bally’s new GameMaker HD™ multi-game, multi-denomination video gaming platform.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.
About United Coin Machine Company
Las Vegas-based United Coin Machine Co., a subsidiary of Century Gaming, Inc., has been a route operator in Nevada for more than 50 years, managing and operating 6,300 games throughout the state.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –