Large presence at South American show demonstrates Bally’s international expansion; commitment to developing products designed to perform in region

LAS VEGAS, October 7, 2008 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines and casino-management systems for the global gaming industry, announced today that it plans to present a wide assortment of advanced gaming products and technology at the SAGSE gaming show and conference in Buenos Aires, Argentina Oct. 15 – 17, including a new suite of progressive games and Quick Hit™ Platinum on the dramatic ALPHA Elite™ V32 cabinet.

Bally will showcase more than 40 unique ALPHA Elite game titles at its SAGSE booth #G-1 and G-16. One of the most exciting games to be displayed is Bally’s Power Strike™ series, a new concept in progressive video slots that allows gaming operators to build in the retail cost of a luxury item -- such as a motorcycle, boat, car, or vacation -- into the actual game math itself, allowing the cost of the item to be configured into the top jackpot award as if it were cash. Bally will showcase two of its three Power Strike titles at SAGSE – Power Strike Golden 8s™ and Power Strike Golden Crown™.

Other new progressive products that will be on display include Reel Money™, an exciting new reel-spinning local-area progressive slot in which players have the chance to win all five jackpots in one spin, including the top jackpot award that starts at $25,000. Bally will also highlight its seven-level Power Progressives™ series.

Another booth highlight will be Bally’s new Treasure Series™ top-box games, featuring highly noticeable top boxes that provide high visibility on a casino floor and a new element of excitement. Also featured will be Bally’s REEL Winners’™ games, a breakthrough in gaming technology for slot machines that gives players two games for the price of one. With REEL Winners, the triggering mechanism is tied to the amount wagered on each spin. This “Easy Select” betting method rewards higher wagers with a single touch of a button.

Bally will showcase the modularity of its cabinets with its display of Quick Hit Platinum games on the ALPHA Elite V32 cabinet, a dramatic visual presentation featuring a 32-inch vertical touch-screen display. This configuration will allow gaming operators to convert their existing V32 cabinets to slot-style games, protecting their previously invested capital.

“The variety and depth of the product that we are presenting at this year’s SAGSE show exemplifies our unwavering commitment to putting the customer first in all that we do,” said Bally’s Chief Operating Officer Gavin Isaacs. “This is reflected in the modularity of our games, in our product development, and in the high levels of customer service and support that we strive to provide.  We are focused on protecting our customers’ current investment and delivering products that perform on their floors.”

John Connelly, Bally’s Vice President of International and Gaming Operations, added, “Our strong showcase at SAGSE reflects the continued momentum in our international business, and we are particularly excited about South America. We are showcasing a powerful variety of games and cabinets with features that appeal to players in the region. The depth of our product line addresses South America’s exciting and diverse casino industry and the unique dynamics of each country.”

Along with a number of new game themes, Bally will showcase an extensive lineup of distinctive new cabinet styles. For the first time in South America, Bally is showcasing its new ALPHA Elite Bar Top unit, the slot-maker’s first bar-top styled cabinet.  Bally’s sleek new bar top features a 20-inch widescreen LCD display, yet is engineered to fit easily into industry-standard bar-top configurations, making it easier to replace older games. The unit also offers a player-friendly touch-screen interface.

Also spotlighted at Bally’s booth will be its CineReels™ cabinet, an award-winning stepper product based on Bally’s CineVision™ widescreen cabinet. Bally’s new CineReels introduces the world’s first seven-reel game configuration to the gaming industry. The platform’s unique “micro-stepping” technology provide a new level of rhythmic game play, including another industry first – true “reel-stop” functionality for unsurpassed player control. After initiating a spin, a player can then tap the “Spin” button to instantly stop all the reels, thus permitting the player to establish their own personal rhythm of game play. At SAGSE, Bally will showcase CineReels with a number of game themes including Reel Money™, Bonus Frenzy™ Free Games, Hot Shot Progressive™ Bonus Frenzy®, and Hot Shot Progressive™ Winning Times™.

Other cabinet configurations on display offer operators a superior level of flexibility and customization for all facets of the gaming floors. Bally’s ALPHA Elite series features a common base cabinet designed to make it easy for operators to switch back and forth between a reel-spinner and a video slot. This broad variety of cabinet configurations includes the dramatic ALPHA Elite V32 video cabinet; the ALPHA Elite V20/20 with twin 20-inch stacked LCD touch screens; the ALPHA Elite V20 with a single 20-inch display; and the new ALPHA Elite S9E stepper slot with 20-inch LCD mounted in the top box.

Recognized as the industry systems leader with more than 389,000 machines and 556 casino, bingo, Class II, central determination and lottery locations worldwide — including more than 226 locations currently running Bally eTICKET™ on more than 257,000 slot machines — Bally will also spotlight various advanced international systems technology innovations from its MCC Product Group headquartered in Nice, France.

About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.  Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –