“Your Bally, Your Way” Theme Emphasizes Bally’s Customer-Partnership Approach to Product Development and Customer Service Highlighted by More Video Titles, Windows®-Based System
LAS VEGAS, November 11, 2008 — Bally Technologies’ [NYSE: BYI] 11,000 square foot display at the 2008 Global Gaming Expo Nov. 18-20 will demonstrate why “Your Bally” is “Your Way” to maximize customer entertainment and casino profitability with a complete games, systems, and networked floor solution for casinos worldwide.
Visitors to Bally’s 2008 exhibit (booth #1236) will immediately see why partnering with Bally puts them on the road to success today and in the future. Here are some of Bally’s exhibit highlights:
“In today’s challenging business environment, the best way to be competitive is to give players a great experience at the right cost,” said Richard Haddrill, Chief Executive Officer of Bally Technologies. “The new technologies and games that we are showcasing at G2E provide casino operators with exciting and innovative ways to both increase play and manage floor and player-marketing programs more efficiently, thereby driving enhanced profitability.”
Blazing 7s™ Multi-Slot™ Reel Slot one of industry’s first multi-game steppers
Making its debut at G2E will be Bally’s award-winning new five-reel stepper version of its multi-game platform. This dramatic new product – Blazing 7s Multi-Slot – is one of the industry’s first reel-spinning slot machines to offer multi-game capability with three games from which to choose. Additionally, Bally will also present a new “Super Progressive Suite” for the GameMaker™ video-slot platform, the much-awaited GameMaker HD Scheduler, as well as a new version designed with six of Bally’s most popular video slots for the video-dominated international gaming market.
Bally to showcase DualVision™ multi-player platform with seating for two
At G2E, Bally will introduce several exciting new cabinet configurations. These include a new DualVision™ multi-player gaming platform based on the Company’s popular CineVision™ gaming cabinet. DualVision features a single, segmented video display, bench seating for two, and a common bill acceptor specifically designed for “couples” or “friends” play. The DualVision cabinets on display will feature the new Two for the Money™ game.
Bally will also showcase a new series of supersized cabinet styles measuring up to 12 feet tall and 38 inches wide, available in three different configurations -- video, stepper, and stepper with an “Instant Spin prize feature” top box. Another booth highlight will be Bally’s new Transparent Reels stepper concept featuring innovative technology that allows for unique, 3-D-style video and animated displays in conjunction with mechanical reels.
Among other new cabinet advancements slated for unveiling at G2E is a new reel-spinning version of Bally’s V32 video cabinet and a new FineLine cabinet that features a slimmer profile with reduced depth.
New Playboy video slot to debut at G2E
Bally will showcase a variety of new licensed gaming products at G2E, including an addition to its Playboy series games. This new Playboy video slot will be featured on Bally’s V32 video slot platform with its 32-inch vertical touch-screen video display. This will be the first time Bally has offered a Playboy game for sale rather than under a participation model.
Featuring the tagline: “Play Better. Win More.,” Bally will also present enhanced versions of its two retro-themed Skill Series™ Atari video slots – Breakout!™ and Pong™ . Bally also plans to debut another licensed title called Breeders’ Cup, a horse-racing themed game.
Power Strike™ Progressives Offer High-Value Item as Top Award
One of Bally’s featured game concepts is Power Strike™, a progressive video slot that adds the cost of a top prize, such as a motorcycle, boat, car, or vacation, into the game’s mathematical formula. This allows that cost to be configured into the top jackpot award as if it were cash.
Bally Adds Even More Depth to Stepper Portfolio
Bally will not disappoint its customers looking for new spinning-reel products. In addition to new stepper innovations such as the jumbo cabinet, V32 cabinet, Transparent Reels, and Blazing 7s Multi-Slot stepper, Bally is expanding its S9E library and adding 10 new S9C titles.
One of the highlights will be Bally’s new Cash Wheel™ progressive slot with a Cash Wheel Instant Spin game that qualifies players for the wheel-based Cash Wheel bonus feature.
Also on display at G2E will be a new variation of Power Progressives with the debut of the new Power Progressive Platinum™ on the V32 with three new game titles: White Gold™, Double Wild Rose™, and Rich & Famous™; as well as five-reel and multi-line, three-reel versions of this game series.
Additionally, Bally will highlight eight new games that build upon the success of the popular Quick Hit™ five-reel steppers -- Quick Hit Golden Bell™, Quick Hit Wild Blue™, Quick Hit Wild Red™, Quick Hit White Fire™, Quick Hit Silver Rain™, Quick Hit Amber Rays™, Quick Hit Starlight Fire™, and Quick Hit Gold Storm™.
Bally to showcase enhanced video slot portfolio
Bally is coming on strong with a new lineup of video slots that inspire, innovate, and impress. This year’s show will feature such pioneering concepts as Bally’s new “video win profile” that provides new insights into designing games players like to play again and again, and the new EasyView™ onscreen video display and Easy Select™ button deck that gives players a more consistent gaming experience from game to game. Bally has also added new win messages that enhance celebration and excitement during game play.
Bally is also offering new packaged game collections, such as the Treasure Series, the Monkey Series, and the Wild Series. These take the guesswork out of banking groups of games for operators and provide pre-packaged themed solutions ready for the casino floor. Another Bally G2E highlight is the Company’s greatly expanded library of exciting new video titles, including a variety of new higher volatility video slots that appeal to gamblers and repeat players seeking higher-volatility experiences.
$1 million jackpot progressive featured
Specialty games that will be featured on Bally’s new Transparent Reels platform include Hot N’Wild Blazing Stars™, Hot N’Wild Ruby Rush™, Dragon Dynasty™, Twin Tigers™, Sky™, and Sky Spirits™.
Other specialty games highlights will include 1,000,000 Degrees™, a million-dollar wide-area progressive product now available for the Class III gaming market that can be linked to Bally’s existing Millionaire Sevens™ wide-area progressives; Cash Burst™, an exciting dual-screen gaming experience; and two Digital Tower Series™ games: Fireball™ and QuarterMillion$ Tower of Power™.
The success of the Quick Hit Platinum games on the dramatic V32 vertical upright video slot will also be highlighted with the new Quick Hit Diamonds™ games: Quick Hit Wild Red Jackpot™, Quick Hit Wild Blue Jackpot™, and Quick Hit White Fire™.
In its popular Hot Shot™ series, Bally unveils Ultimate Hot Shot Progressive™, a five-level progressive with a game-in-game bonus and a top-wheel bonus feature.
Company showcases new Systems Version 11 with new user interfaces, features for international markets
Bally’s dominance of the worldwide gaming systems business will be evident in the Company’s systems display, where Bally will demonstrate its most exciting array of systems and Networked Floor of the Future™ technology, including the new Systems Version 11 and Bally Business Intelligence Solutions™.
Bally SDS Version 11 now runs on UNIX® and Windows® platforms, featuring new, attractive, and easy-to-navigate user interfaces, making systems administration much easier for casino staff. Built for the global marketplace, SDS Version 11 has multiple currency and multiple language features. This powerful, significantly upgraded software also features new systems monitoring options and GSA-protocol support. SDS Version 11’s flexibility and expandability makes it suitable for any size of casino operation.
For the iSeries® platform customers, the ACSC Version 11 is an innovative advancement with its international market capabilities, Universal Player Card flexibility, and user-friendly graphical user interface.
The Company will display downloadable marketing promotions and messages through the iVIEW™ high-speed communication network on each game in the booth. The iVIEW network and Bally Systems provide improved service, customized marketing at the point of play, second-chance win, dynamic game configuration, easy-audit revenue management, and support for responsible gaming. And it’s available on games from every manufacturer.
Visitors to Bally’s G2E booth will be able to see first-hand the Company’s new Bally Live Rewards™ Tournaments, the ultimate form of community gaming. Offered through the iVIEW displays, Live Rewards Tournaments offers the player a selection of standalone games or real-time tournaments in which players can compete against other players.
Command and Control Center features networked management, marketing solutions
Bally’s leadership in the Networked Floor of the Future will be highlighted by an elevated Command and Control Center. In this area, Bally will showcase its award-winning Business Intelligence Solutions, a powerful data analytics and visualization suite. This advanced application allows gaming operators to gain significant understanding of their gaming floor performance, player and game interaction, player behavior and trending, and player loyalty and value. This solution helps gaming operators develop uniquely targeted marketing campaigns driven by real-time data.
Also on display will be another component of Bally’s Networked Floor, the iVIEW Display Manager™. The iVIEW Display Manager allows gaming operators to create picture-in-picture capability on the iVIEW display, the main game display, the second gaming display, or any game display. This capability is run through the iVIEW processor rather than the game processor which would require separate regulatory approvals and complex development and integration efforts.
G2E visitors will also be able to see live demonstrations of Bally’s G2S-compliant Download Configuration Manager™, which allows casinos to download and configure Bally’s cabinets with new game content as well as adjust a wide variety of game configurations, including denominations and minimum bet and hold percentages.
Bally Showcases New Cashless Gaming Stored-Value Card Functionality
Bally is demonstrating the next evolution of cashless gaming – the Bally Power Card™. This solution allows casinos to attract and reward players with a stored-value card (similar to a gift card) that is redeemable for play at any slot machine. The card can only be redeemed at participating casinos where the slot machine card reader message will be recognized by a Bally Game Monitoring Unit.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –
©2005 Playboy. PLAYBOY and RABBIT HEAD DESIGN are marks of Playboy and used under license by Bally Gaming, Inc.
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