“The Networked Floor of the Future…Today!” customer publication receives national recognition
LAS VEGAS, December 3, 2008 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, and casino-management systems for the global gaming industry, announced today that it has won the American Gaming Association’s (AGA) Gaming Voice ‘Best Customer Publication’ award for its Networked Floor of the Future customer publication. The award was presented to Bally Technologies by AGA President and Chief Executive Officer Frank J. Fahrenkopf, Jr. at a special awards luncheon during the recent Global Gaming Expo (G2E) at the Las Vegas Convention Center.
“This prestigious award testifies to our customer-driven focus in all that we do,” said Dan Savage, Bally Technologies’ Vice President of Marketing. “We developed our Networked Floor of the Future publication to help our customers make better decisions regarding the evolving landscape of networked gaming by providing them with useful information in a clear and concise manner. This national award confirms that we achieved our communications objectives in a most meaningful way.”
The AGA’s Gaming Voice awards recognize outstanding corporate communications, public relations, and advertising in the global gaming industry. Awards were presented in 15 categories, and a panel of judges with expertise in advertising, marketing, public relations, Internet design, graphic arts, and financial communications evaluated more than 270 entries, the highest number in the award program’s history.
“This year’s winners demonstrate what those of us close to the industry have known for many years – the industry is incredibly diverse and all segments of the industry are not only producing excellent communications vehicles, but excellent gaming experiences as well,” Fahrenkopf said.
Bally’s Networked Floor of the Future publication is a 28-page, four-color document that presents Bally’s vision of the high-speed networked gaming floor. Some of the topics covered in the brochure include data visualization and business intelligence, enhanced bonusing, server-ready machines, open technology partnerships, tournament management, multi-media iVIEW™ capabilities, and “Command and Control” for legacy systems.
The Networked Floor of the Future brochure was designed by T-Graphics and printed by Express Printing, both based in Hailey, Idaho.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –