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Press Releases

 
01/14/2009
BALLY TECHNOLOGIES SHOWCASES LARGE ARRAY OF NEW GAMES; WINDOWS -BASED SDS SLOT MANAGEMENT SYSTEM AT INTERNATIONAL GAMING EXPO JANUARY 27-29 IN LONDON

Company’s global growth highlighted by innovative games on display; impressive systems showing including award-winning iVIEW Display Manager™

Bally’s adjacent booths #3540 and #3655 cover a total of 245 sq. meters (2,637 sq. feet) and will feature an impressive showcase of video slots; reel-spinning slots; wide-area progressives; specialty games; licensed titles; multiple systems products and platforms for international markets; group-play games; advanced slot and systems bonusing technology; system-based games; and Networked Floor of the Future™ technology.

“The depth and variety of new, best-in-class video and stepper slots we are presenting at this year’s IGE show underscores our commitment to aggressively expand our presence in the international gaming market,” said Gavin Isaacs, Bally Technologies’ Chief Operating Officer. “This is further demonstrated by the opening of our new European headquarters in Amsterdam, new offices in Slovenia and South Africa, and our expanded operations in Buenos Aires, Argentina to serve the growing Latin America market.”

Class-leading specialty games and enhanced video lineup on display

An array of specialty games and an assortment of new video slots will be featured at Bally’s IGE booth. One of the highlighted game concepts will be Bally’s new Power Strike™ series. This is an exciting new concept in progressive video slots that allows operators to build in the retail cost of a luxury item– such as a motorcycle, boat, car, or vacation holiday– into the actual game math itself, allowing the cost of the item to be configured into the top jackpot award as if it were cash. 

Additionally, Bally will feature new games that build upon the success of the popular Quick Hit™ five-reel steppers, including Quick Hit Golden Bell™, Quick Hit Wild Blue™, Quick Hit Wild Red™, and Quick Hit White Fire™. The success of the Quick Hit Platinum games on the dramatic V32 vertical upright video slot will also be highlighted with the new Quick Hit Diamonds™ games: Quick Hit Diamonds Wild Blue™ and Quick Hit Diamonds White Fire™.

A new variation of the phenomenally successful Power Progressives games will be spotlighted in the Bally IGE booth with the international debut of the new Power Progressive Platinum™ on the V32 with three new game titles: White Gold™, Double Wild Rose™, and Rich and Famous™. Other Power Progressive titles on display will include Double Dynamite™, Wild Winners™, and 5X 10X™. Bally will also spotlight Single Roulette and Double Zero Roulette on the ALPHA Elite V32 platform and Tower of Power™.

Bally showcases DualVision™ multi-player platform with seating for two

At IGE, Bally will introduce its new DualVision multi-player gaming platform based on the Company’s popular CineVision™ gaming cabinet. DualVision features a single, segmented video display, bench seating for two, and a common bill acceptor specifically designed for “couples” or “friends” play. The DualVision cabinet on display will feature the new Two for the Money™ game.

New GameMaker® HD International suite on display

One of the more significant games on display at Bally’s IGE booth will be the new suite of Bally’s groundbreaking GameMaker HD multi-game platform on the ALPHA Elite™ V20/20 video platform. This new version of this award-winning multi-game product features a unique game set designed especially for international gaming markets.          

New Playboy Platinum title unveiled

The Company will also present a seductive new addition to its blockbuster lineup of Playboy-branded games. This new Playboy video slot will be featured on Bally’s remarkable V32 video slot platform, featuring an eye-popping 32-inch vertical touch-screen video display. The game showcases a bevy of beautiful Playmates in its eye-catching bonus round.

“Bankable” games are presented

Bally will also highlight a series of new “bankable” slot collections designed to take the guesswork out of having to bank games on the casino floor. Designed to work together as a theme for maximum profitability and impact, these packaged games include the Monkey series that capitalizes on the popularity of Bally’s top-performing Golden Monkey video slot. Game titles in this series include Monkey’s Fortune™, Golden Treasures™, and Magic Monkey™.  Other examples of bankable games include the Armada Series, consisting of Armada England™ and Armada Netherlands™; and the Treasures Series, featuring such titles as Savannah Treasures™ and Arctic Treasures™.

The World’s No. 1 gaming systems company to showcase Bally Business Intelligence™; other innovations

Bally’s dominance of the worldwide gaming systems business will be evident in Bally’s systems display, where the Company will demonstrate a variety of systems products designed for international gaming markets.

“We continue to strengthen our leadership position in providing Systems solutions to the global gaming industry and have taken solid steps toward becoming a world-class technology provider,” said Ramesh Srinivasan, Bally Technologies’ Executive Vice President, Systems. “We are achieving significant market-share gains in Europe, Macau, South America, the United Kingdom, Puerto Rico, and the Virgin Islands because we offer a system solution for every market and every size of gaming operation.”

Central to Bally’s systems showcase will be live demonstrations of Bally Business Intelligence, a powerful data analytics and visualization solution. This advanced application allows casinos to analyze and visualize data gathered throughout their operation to gain a better understanding of their customers through improved knowledge, data, and reporting on gaming floor performance; player and game interaction; player behavior and trending; and player loyalty and value.

Bally’s MCC Systems group, based in Nice, France, will demonstrate its comprehensive slot accounting and slot management systems. The Company will also display Multi-Connect, the new internationalized SDS® on Microsoft Windows, and Casino Marketplace (CMP) systems.

As part of its iVIEW™ player network, Bally will showcase its award-winning iVIEW Display Manager™, which allows gaming operators to create a picture-in-picture player window on the main game screen, the top game display, and even the overhead display. This is done through the iVIEW processor rather than the game processor, which would require separate regulatory approvals and complex development and integration efforts.

Also on display will be Bally’s G2S-compliant Download Configuration Manager™, which allows casinos to download and configure Bally’s cabinets with new game content as well as adjust a wide variety of game configurations including denomination, minimum bet, and hold percentages.

About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.  Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

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