LAS VEGAS, July 15, 2009 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, and casino-management systems for the global gaming industry, today announced that it has installed its Business Intelligence Solutions (BIS) at Michael Gaughan’s South Point Hotel Casino Spa on Las Vegas Boulevard South.

      Bally’s award-winning BIS, which replaced a competitor’s product, provides South Point with powerful tools to grow their business and better serve customers through improved use of gaming data.

      South Point is using Bally’s reporting, analytics, and visualization tools to gain a better understanding of their 2,270-game slot floor. With the insights provided by Bally’s BIS, South Point will be able to understand player behavior and manage game mix and product placement like never before.

      “We chose to replace our current BI tool with Bally’s BIS because of the many powerful, configurable features in this suite of solutions, as well as Bally’s strong commitment to good training and customer support,” said Cliff Paige, Slot Director of South Point Hotel Casino Spa. “Many of the issues with Business Intelligence installations start with getting the data out of source systems and into the BI application.  Because Bally provided us with the ETLs that integrate to the BI application, we were able to get accurate and consistent data flowing in a matter of days.”

      Paige added, “Bally’s BIS visualization tools are superior to any that I have seen. It ‘walks’ the casino floor for you, 24 hours a day. The contouring and shading in the floor mapping tools are immensely helpful in identifying hot and cold areas over any time period, something you cannot do with just reports.”

      Bally’s installation of Business Intelligence Solutions continues the Company’s four-year partnership with the casino as a Systems provider. South Point is using Bally’s ACSC™ SMS Systems solution to manage slot monitoring, and Bally’s CMS/400 Systems solution for cage, marketing, player tracking, and casino accounting.

      “It is very exciting to take our partnership with South Point to the next level with the implementation of BIS and its many tools,” said Todd Sims, Bally’s Vice President, Systems Operations. “We look forward to bringing our consulting services to South Point to learn together how Bally’s Business Intelligence Solutions can dramatically improve operating efficiencies, drive revenue, and improve customer satisfaction with the use of data-driven insights.”

About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.  Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –