Company’s 14,400 square foot booth highlights products driven by customer partnership; designed to help operators prosper
 

LAS VEGAS, October 21, 2009 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, and casino-management systems for the global gaming industry, will showcase an unprecedented array of systems, games, and server-based technology at the Global Gaming Expo (G2E) Nov. 17-19 at the Las Vegas Convention Center in booth no. 1220.
 
Focusing on a Your Partner, Your Bally theme, Bally will highlight its broadest array ever of products designed to help its customer-partners increase revenue; attract, reward, and delight players; and derive operating efficiencies.
 
The Company’s 14,400 sq. ft. booth is its largest G2E exhibit in history and is 30 percent larger than last year’s exhibit. In addition to a second-level hospitality lounge overlooking the show floor, Bally’s 2009 G2E exhibit features an invitation-only private area where visitors can see a number of innovations for the gaming floor of tomorrow.
 
GAMES FOR EVERY MARKET
 
In Bally’s games area, the Company will feature approximately 214 unique game titles and more than 300 total games for Class III, Class II, central determination, and video lottery (VLT) markets worldwide. This is Bally’s largest G2E games showcase ever, reflecting its commitment to increase its games portfolio in fiscal year 2010 by 100 percent. 
 
New Pro Series™ Upright and Slant Cabinets Feature Sleek Design 
 
Bally will introduce two sleek new cabinets at G2E. The Company’s new Pro Series family features Bally’s first dual-screen Slant cabinet as well as a sleek new Upright cabinet. Key enhancements include lowered button decks with integrated armrests for player comfort; new OLED and programmable video buttons for ease of play; and redesigned bill acceptor/ticket printers that utilize the same access for easier service and maintenance (Pro Series Upright only). Bally’s Pro Series cabinets are fully backwards compatible with Bally’s existing library of game titles.
 
On the Pro Series Upright, two 22-inch, high-definition LCD video displays stacked above the button deck are positioned for optimal viewing. A custom-designed stereo “sound bar” positioned above and across the width of the lower display provides an extraordinary range of audio-phile sound that cuts through noisy casino environments.
 
Bally’s Pro Series Slant provides video slot and video poker players with a new level of comfort and engagement. The video display and armrests are slanted at the ideal angles for optimal player comfort, thereby reducing fatigue and enhancing player enjoyment. A 26-inch display eliminates traditional top glass, and is perfect for progressive and other top-box features. Bally’s Slant features dimensions designed to improve sight lines on the casino floor. 
 
Spinning Wheel Games Attract
 
A key highlight is Bally’s new Spinnation™ series of spinning-wheel video and mechanical-reel slots. These distinctive games feature a mystery or symbol-triggered spinning-wheel bonus top box which adds an extra level of anticipation. Some of the games featured in this series include Hot Shot Cash Wheel™, Monte Carlo Royale™ (featuring several different titles), and both single and five-line versions of Cash Wheel™.
 
Cash Spin™ With USpin™ Feature Allows Players to Spin Wheel 
 
One of the most exciting games in Bally’s Wheel series is Cash Spin, an industry first. This breakthrough game on Bally’s V32 slot platform features a spinning wheel on the top two-thirds of the video display above the mechanical reels. In the bonus round, the player actually spins the wheel on the touch-enabled screen, providing a new level of player control and interaction. This USpin feature will also be available on Cash Meteor™ and a number of  new titles currently in development.
           
Reel Image™ Video Slot Looks Like Mechanical Reel; Designed for Video-Only Markets
 
Also on display will be Reel Image, another industry first from Bally. Reel Image uses proprietary software and hardware to present a series of three, four, or five video reels that actually curve to resemble the look, feel, and play dynamics of a mechanical reel-spinner. 
 
New Digital Tower™ Series Games
 
Following on the success of its first two Digital Tower games – Fireball™ and 77777 Jackpot™ −  Bally will introduce three new Digital Tower games at G2E led by Vegas Hits™, a unique stacked-wheel video slot with a dual spinning-wheel top box. Other Bally Digital Tower innovations that will be showcased include Ultimate Tower of Power™ on Bally’s $250,000 multi-area progressive link; and Draw, Match, Win™. 
 
Two Unique Community and Group Play Games Add On-Floor Excitement
 
Innovations in community and group play include Blazing Hot Tournament™, a new community-based gaming product with a unique “thermometer-style” on-screen bonus meter that promotes an up-tempo rhythm of play.
 
Bally is also showcasing two game titles on its DualVision™ cabinet, the industry’s first two-player cabinet featuring comfortable bench seating for a unique cooperative play experience. 
 
New Multi-Area Progressive Titles Deliver Big Jackpots
 
Bally will also present two new penny-denomination multi-area progressive (MAP) titles on the Company’s $250,000 link −  Ultimate Tower of Power™, a Digital Tower™ series game; and Instant Fortune™, featuring three, oversized attention-grabbing reels.
 
Also in the spotlight will be Bally’s new Class III version of 1,000,000 Degrees™ on Bally’s million-dollar MAP link.
           
Mechanical-Reel Classics Feature New Platform, Familiar Titles
 
Taking advantage of the most extensive library of mechanical-reel titles in gaming, Bally will also use this year’s G2E show to introduce a new generation of classic three-reel, single-line games on the ALPHA Elite™ S9E mechanical-reel platform.
 
This fiscal year Bally will launch more than 50 of these classic titles including such time-tested games as the original Blazing 7s®, Blazing 7s® Diamond Line™, Black & White Five Times Pay™,  and Bonus Times 2x, 5X, 10X™.
 
Towering V32 Video Cabinets Deliver High Visibility        
 
Bally’s incomparable ALPHA Elite V32 platform will also see an abundance of new game titles designed to take advantage of this nearly 6-foot tall gaming platform. Some of the most significant V32 titles that will be on display include the new Playboy – Girls of Canada™, Hee Haw™, Cash Meteor™, Breeders’ Cup™, Reel Money™, and two entirely new game series expressly made for the V32 platform – Crazy Cash™ and Magic Money™.
 
The first-to-market Cash Spin debuts at G2E on the V32 cabinet. This groundbreaking game allows the player to use their hand to spin the wheel during the bonus round via a unique touch-enabled screen above the reels.
           
SYSTEMS FOR EVERY MARKET
 
As the world’s no. 1 gaming-systems company, Bally will display its full Networked Floor of the Future™ suite, including an array of server-based solutions. Bally’s systems portfolio provides gaming operators with a number of operating efficiencies as well as more ways to reach players than ever before with cutting-edge marketing, bonusing, and player-communication technologies.
 
Highlighting Bally’s systems showcase will be its new world-class Version 11 SDS® and ACSC™ slot and casino-management systems. SDS, now available on a Microsoft Windows® platform, delivers flexibility, easy maintainability, internationalization, and horizontal and vertical scalability for any size of casino operation.
 
Bally augments these core systems with a vast portfolio of award-winning technology solutions that will be demonstrated at G2E, including:
 
iVIEW Display Manager™ (DM) Provides Flexible Customer, Employee Interface
 
New features available through Bally’s server-based, backwards-compatible iVIEW DM will be prominently displayed at the show. Bally will demonstrate how iVIEW DM, an intelligent controller that enables casinos to present message anywhere on the main game screen or the top game display, can enhance customer service with a new beverage-ordering function through iVIEW DM’s touch-screen interface.
 
Bally’s iVIEW DM also delivers powerful game-in-game bonuses, floor-wide tournaments, banking functions, and responsible-gaming messages – all without interrupting game play.
 
Bally Business Intelligence™ Offers Vital Visibility on Players, Trends
 
Bally Business Intelligence is an important tool in Bally’s innovation arsenal. This advanced application allows gaming operators to analyze gaming-floor performance; player and game interaction; player behavior and trending; and player loyalty and value. This solution enables casinos to deliver more effective marketing programs and better utilize resources based on powerful data garnered through a completely customizable Dashboard Portal, Visualization, and Campaign Management Analysis tool.
 
Bally Command Center™ Provides Centralized Control
 
Prominently featured will be the Bally Command Center, a Bally server-based solution that enables gaming operators to view, examine, and manage their floor configuration from a central location. The Bally Command Center provides a connection to a wide variety of devices on the casino floor including gaming machines, player-tracking displays, and peripherals; and enables a wide range of command, control, and monitoring options right at gaming operators’ fingertips. 
 
CoolSign™ Media Management Controls Digital Signage Across Property
 
Bally CoolSign, another server-based solution, is a property-wide media management system that lets gaming operators take control of all the digital signage through the operation and deliver powerful and consistent messages and bonusing events on a variety of displays across the casino resort. CoolSign is the only media-management solution to be fully integrated with Bally Systems for a complete 360-degree media-management solution. CoolSign can also run in conjunction with another gaming technology provider’s system.
 
Bally Power Card™ Offers Resort-Wide Stored-Value Solution
 
New to G2E this year is Bally Power Card, a new marketing and promotions tool for gaming operators. This stored-value card solution, the first of its kind to enable stored-value cards to be redeemed at any game connected to a Bally system, is an “electronic wallet” for players to safely store their gaming dollars rather than carrying cash,.
 
Biometric Recognition Features Responsible-Gaming Applications
 
Another powerful technology that will be on display is Bally Biometric Recognition™, the first product to incorporate distributed surveillance and biometric recognition to solve real business problems at the point of play. This solution comprises a network of cameras installed in the casino’s gaming machines. Each time a patron activates a game, a camera captures the patron’s biometric identity and compares it to a database of patrons.
 
The technology provides casinos with anonymous player tracking and the ability to track and reward uncarded players or those who didn’t use their player’s club card during the visit. Biometric Recognition also provides responsible gaming solutions; cardless employee tracking; and additional security through distributed surveillance at every point of play.
 
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.BallyTech.com. 
 
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.  Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.