LAS VEGAS, March 17, 2010 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, networked and server-based systems for the global gaming industry and a major supporter of Nevada Cancer Institute (NVCI), today announced a new program that it is launching Thurs., March 18 on KVVU FOX5 Las Vegas to generate awareness about NVCI and its mission to reduce the burden of cancer in Nevada.
 
As part of Bally’s partnership with NVCI announced in 2009, Bally is sponsoring a new “Cash Spin for Charity” program that will air live weekdays at 9 a.m. and 4 p.m. on FOX5’s MORE celebrity, lifestyle, and entertainment show. Each day, during the MORE broadcasts, a guest on the show will take part in the Cash for Spin Charity segment and spin the virtual wheel on Bally’s award-winning new Cash Spin™ slot machine. Bally will donate whatever amount the wheel lands on to NVCI.
 
“This is a very exciting new way to elevate our partnership with NVCI and help Nevada Cancer get more exposure in the community about its important mission of providing cancer research, education, early detection, prevention, and high-quality patient care,” said Richard Haddrill, Chief Executive Officer of Bally Technologies. “By incorporating the entertainment value of our spinning-wheel slot machines with celebrity guests, we will be able to raise awareness about a very serious issue for many Nevadans.”
 
“Nevada Cancer Institute applauds Bally Technologies for thinking of such an innovative way to support the fight against cancer,” said Dr. John C. Ruckdeschel, Director and Chief Executive Officer of NVCI and the Murren Family Distinguished Director’s Chair. “We sincerely appreciate their partnership and efforts to make Nevada a healthier place to live.”
 
In February 2009, Bally Technologies announced a long-term partnership with NVCI that includes a 100-percent Company match to all employee donations. Since then, Bally and its approximately 1,400 employees in Nevada have held fundraisers and instituted other initiatives to generate financial support for NVCI.
 
In addition, Bally Technologies adopted NVCI’s Information & Resource Center, where families, patients, and anyone interested in health information can enjoy free access to some of the world’s most progressive materials as well as information on health and wellness, cancer and cancer treatment, coping, grief and loss, survivorship, and inspiration.
 
“With more than 1,200 employees in Nevada spread across campuses in Las Vegas and Reno, and ongoing recruitment efforts to fill 78 open positions within the state, we take this partnership extremely seriously,” said Gary Kapral, Senior Vice President of Human Resources for Bally Technologies. “NVCI and its focus on cancer research and cutting-edge treatment is important to our state and to the health and well-being of our employees, our customers, our neighbors, and friends.”
 
The Bally Technologies gaming machine that will be initially featured in MORE’s “Cash Spin for Charity” is Cash Spin, the industry’s only slot machine to feature U-Spin™ gesture-control technology that senses both the pressure and speed of a person’s hand gestures as they spin the virtual wheel on the special touch-enabled LCD. Cash Spin is expected to debut in Nevada casinos next month.
 
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.BallyTech.com.
 
About Nevada Cancer Institute
Nevada Cancer Institute (NVCI) is the official cancer institute for the State of Nevada. A nonprofit organization, NVCI is committed to reducing the burden of cancer by pursuing the development of a comprehensive cancer center, as defined by the National Cancer Institute. Through the knowledge and expertise of the finest scientists, clinicians, educators and caregivers, the Institute provides hope to communities in Nevada, the southwest and beyond through research, education, early detection, prevention and high quality patient care. NVCI is striving for a future without cancer that is achieved through innovative and collaborative research in basic, clinical and population science. For more information, please visit http://www.nevadacancerinstitute.org/ or call (702) 822-LIFE.
 
About FOX5’s MORE Show
MORE is produced by KVVU FOX5. Las Vegas’ only Emmy®-nominated entertainment show is in its 4th year of existence and is hosted by Monica Jackson, Jason Feinberg, Rachel Smith, and Arran Andersen. MOREcovers the most important entertainment events in Las Vegas and around the globe and continues to be on top of the entertainment scene, with live reports from Las Vegas, Hollywood, and anywhere entertainment news is breaking. On September 12, 2006, MORE debuted, making television history as Las Vegas’ first local, live, daytime talk and entertainment show produced by and inside a local television station.  Since the show’s debut, ratings have soared, often placing MORE ahead of such national juggernauts as “The Today Show”, “Live with Regis and Kelly,” and “Oprah.” The success and popularity of the show prompted FOX5 to add a live studio audience to the Friday morning hour of MORE in the summer of 2009. On September 14, 2009, FOX5 launched a second hour of MORE live weekdays at 4 p.m. MORE is broadcast live weekdays at 9 a.m. and 4 p.m. only on FOX5.
 
About KVVU FOX5
KVVU FOX5 TV is owned by Meredith (www.meredith.com), one of the nation's leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media. The Meredith National Media Group features 23 subscription magazines – including Better Homes and Gardens, Family Circle, Ladies' Home Journal, MORE, Parents, Fitness, and American Baby – and approximately 150 special interest publications. Meredith owns 12 television stations, including properties in top-25 markets such as Atlanta, Phoenix, and Portland. For more information, please visit http://www.fox5vegas.com/index.html.
 
 
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.
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