Rick Meitzler Named Director of Sales to Oversee Bally’s Illinois VLT Business

LAS VEGAS, April 13, 2010 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, networked and server-based gaming systems for the global gaming industry, today named Suzo-Happ Group North America as its exclusive distributor for the new Illinois video-lottery market.

Under the terms of the agreement, Suzo-Happ will promote, sell, service, and maintain Bally’s gaming devices for the state’s new video-lottery program, legalized in July 2009. The new program permits a limited number of video-lottery terminals in licensed bars, taverns, restaurants, truck stops, and certain other venues that offer on-premise alcohol consumption, and requires that the video-gaming devices be sold through a distributor. More than 21,000 Illinois restaurants and bars serve liquor.

“Partnering with Suzo-Happ as our exclusive distributor in Illinois makes good business sense because of the company’s leadership position as a key supplier to both the gaming and amusement industries, their strong team, and the company’s already well-established relationships with Illinois operators who currently market other products to bars, restaurants, and truck stops,” said Gavin Isaacs, Chief Operating Officer of Bally Technologies. 

Suzo-Happ, founded in 1986 in Elk Grove Village, Ill., manufactures and distributes more than 12,000 SKUs to the North American gaming, amusement, and industrial markets; and processes more than 650 shipments per day. After a 24-year history of success in Elk Grove Village, Suzo-Happ is expanding to a new 80,000 sq. ft. facility in Mount Prospect, Ill., where it will house its headquarters, manufacturing, and distribution business.

“We’re excited to help facilitate Bally’s entry into the Illinois video-lottery market and represent Bally’s cutting-edge games to our customers and partners throughout the state,” said Tom Happ, Executive Vice President, Suzo-Happ. “As an Illinois founded and based company, with more than 150 employees in the state, we want to do everything possible to help this program succeed, and that’s why we’ve teamed up with Bally Technologies, a 78-year gaming leader with strong roots in Illinois.”

Bally was founded in Chicago in 1932 as Bally Manufacturing Company. Today Bally oversees its Midwest casino sales and service operations from its base in Naperville, Ill., which is led by Brian Pierce, the Company’s Vice President of Sales – Eastern North America.

In related news, Bally announced the appointment of Rick Meitzler as Director of Sales to oversee Bally’s Illinois video-lottery operations, working closely with Suzo-Happ. Meitzler returns to Bally after serving as Senior Vice President of Ainsworth Game Technology’s North American business. Before that, he served nearly 30 years with Bally Technologies in various sales and service functions, ending his tenure in 2007 as Director of Midwest Sales.
 
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.BallyTech.com.

About the Suzo-Happ Group
The Suzo-Happ Group is a global leader in the design, manufacture, and distribution of gaming, amusement, and industrial products. The Company manufactures major brands such as Starpoint reels and Vision Pro monitors, while also representing key gaming component manufacturers. The Suzo-Happ Group services customers in nearly 80 countries with engineering, manufacturing, and distribution capabilities. The Company employs more than 650 people in 14 locations on four continents. For more information, please visit http://www.suzohapp.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.  Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.