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06/28/2010
BALLY TECHNOLOGIES REINFORCES COMMITMENT TO WASHINGTON STATE MARKET WITH INTRODUCTION OF ADVANCED NEW CABINETS, INCLUDING REEL IMAGEā„¢, DESIGNED EXCLUSIVELY FOR WASHINGTON CASINOS

Pro Series™, V32 Cabinets Approved for Placement in Washington

LAS VEGAS, June 28, 2010 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, and networked and server-based systems for the global gaming industry, reinforced its longtime commitment to customers in Washington State by announcing that it is expanding its game cabinet product offering for that market to include the Company’s most cutting-edge new Pro Series™ cabinets, as well as the ALPHA Elite® V32, Digital Tower Series, and Reel Image™, the industry’s only video cabinet that plays just like a spinning-reel game.

Designed exclusively for the Washington market, Reel Image features breakthrough innovation by incorporating powerful imaging technology that makes a video slot look and perform just like a spinning-reel game. Reel Image encompasses key stepper-like features, including the   mechanical ‘click’ when spinning, and the signature ‘bounce’ when the reels come to a stop. Reel Image has been approved by Gaming Laboratories International (GLI), and is currently in testing with the Washington State Gambling Commission (WSGC).

“We were the first gaming manufacturer to provide product to Washington 11 years ago, and this market is very important to Bally from both a business as well as relationship perspective,” said Gavin Isaacs, Bally’s Chief Operating Officer. “That’s why we are bringing our newest game platforms to our Washington customers, often before we take them anywhere else, and working with Washington casino operators to help them upgrade their floors with these cutting-edge cabinet designs.”

Another innovation coming Washington’s way is Bally’s new Pro Series cabinets, introduced first to Washington at Bally Washington Users Conference earlier this month. Re-imagined from the ground up based on extensive operator feedback, the Pro Series V22/22 Upright and V22/26 Slant cabinets set new benchmarks of unrivaled player comfort, interaction, and control. Custom HD surround-sound, lighting and Super Candle synchronized to game play, and easy serviceability through the use of vertically opening doors are hallmarks of this striking new platform. The Pro Series cabinets have been approved by the WSGC.

Bally also recently introduced to Washington for the first time its worldwide top-performer ALPHA Elite V32 video-gaming cabinet, which features a can’t-miss 32-inch high-resolution vertical touch-screen monitor and eye-catching LED lights on each side of the monitor to attract attention and add visual punch. Bally’s V32 cabinet has been approved by the WSGC.

Coming soon to Washington is the Digital Tower Series cabinet, a casino floor standout that is over six feet tall, and one of Bally’s most successful games ever on that cabinet, Fireball™, well-known for its patented Hot Shot® Game-in-Game play mechanics and animated top-box eight-level progressive ladder bonus. The Digital Tower Series cabinet and Fireball are both GLI-approved and in testing with the WSGC.

About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems Company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.  Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –