Ready to Assist Across All Facets of Your Gaming Operations

Bally Technologies Professional Services consists of a team of consultants available to assist you in realizing the full potential of your Bally system by offering an array of services and solutions to complement our existing software and hardware product lines. Our consultants are knowledgeable not only because of their expertise in the features of your Bally system, but also because of their first-hand casino experience.  This experience encompasses:

• Developing and managing successful direct mail, casino marketing and player development programs
• Designing database and telemarketing systems
• Building standard and predictive analysis
• Launching a casino credit department
• Designing and developing a casino cage operation (land and maritime based)
• Applying probability and statistical analysis to secure a table floor layout and optimal game mix

The expertise of Bally Professional Services, combined with the power of your system, will allow you to exploit technology and become leaders in the field of customer relationship management within the casino industry.