Get the Information You Need When You Need It.

The new Bally Business Intelligence system is an advanced application that allows you to analyze and visualize the extensive data gathered throughout your business enterprise.  Utilizing award-winning technology, Bally is prepared to deliver essential solutions that will help your customers grow their business through improved understanding of:

  • Gaming floor performance.
  • Player and game interaction.
  • Player behavior and trending.
  • Player loyalty and value.

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Improve Your Technology Infrastructure

Adding Bally Visual Analysis to your BI arsenal will allow you the ability to truly analyze how changes in the environment will impact your business. The Data Analysis Dashboard provides management with indicators and tabular data that show the status of your operation.   

The Campaign Management Module is an exciting tool that provides the functionality to manage, monitor, and summarize multiple marketing campaigns. This marketing-driven application lets you compare budget vs. actual ROI during and after campaigns to determine the effectiveness of each promotion.

The Reporting and Analytics Module is a robust web-based application that contains over 350 industry-standard reports and Ad-Hoc Reporting capabilities using Microsoft® Reporting services and Bally designed OLAP cubes. These reports provide quick access to valuable current and historical data on slots, tables, marketing, and players.

Bally BI

To learn more about Bally BI and how to cure data dysfunction in your casino operations click here.