A Single View of the Player

The Bally Interactive division encompasses the Company’s mobile, Internet, and social initiatives, complementing its traditional games and systems business lines. Through Bally Interactive and its iGaming Platform, the Company offers casino operators the ability to augment their land-based casino gaming with mobile and online play-for-free and wager-based games.

Bally will integrate this cross-platform solution with its core casino patron, slot-management, and business-intelligence systems to give gaming operators a “single view of the player” and enable casinos to deliver a powerful experience to their patrons whether they are on the casino floor, at home, or on the move.